The product of a childhood dream, London College of Fashion graduate Rikki Shah aspired to create a brand that encapsulates the hard working ethic instilled in him by his parents, alongside his love of sport.

With this in mind, he formed the slogan ‘make it look so easy. . .’

THE DEBUT

Inspired by a relentless hunt for success, the growing first
menswear collection provides an electrifying vision of a vivid
future. Optimistic purples, pinks and yellows are fused with
quality fabrics and finishes for unbeatable form and comfort.
The shape-shifting nature of the ‘furore’ and ‘revolution’ jackets
transcends seasons and the limited production on various
garments ensures exclusivity.

DESIGNS FOR A CONFIDENT GENERATION

Trikki’s radar is tracking a generation with a focused attitude
towards success and rock solid ethics at their core. An air of
supreme confidence is a common attribute of trikki fans and the
clothes are destined to be worn by rebels with a cause.

BELIEVE THE HYPE

A host of stellar artists on the cusp of nationwide recognition supporting the brand, including Ghetts, Devlin, Griminal and Maxsta shows a burgeoning influence. Trikki also exclusively sponsors
‘Love Music Hate Racism’ star DJ Rugrat. Key sponsorship of this summer’s most exciting live grime music
night, ‘SoundCheckUK’ bolsters trikki’s support for its homeland.
Having already established relationships with children’s charity Kids Company and manufacturers in
Portugal with a recognised ethics record, trikki is clearly putting its money where its heart is.
The nation is taking notice. Without a penny in their marketing budget trikki has amassed a loyal
online following. With blazing endorsements and fevered activity behind the scenes, great things are
expected from the United Kingdom’s bravest new brand.

Trikkis Links:

www.trikki.co.uk

www.facebook.com/trikkiclothing

www.twitter.com/trikkiclothing

www.flickr.com/trikki