An inspirational new footwear design project, LACOSTE Legends brings together 12 legendary collaborators from the worlds of music, media, design and retail, to create an exclusive collection comprising 12 shoes.

Sharing the LACOSTE values of tenacity, authenticity, modernity and effortless style, together the 12 contributors are the LACOSTE Legends.

The story of Legends begins with René Lacoste. Reigning tennis champion of the 1920s known as ‘The Crocodile’ for his on-court tenacity, René was a true legend of his time. Famed for his sportsmanship, his spiritedness, elegance and enduring sense of style, René went on to found the eponymous LACOSTE brand that over 75 years later still bears the much-beloved crocodile emblem.

As a prolific inventor off the tennis court, René created the ubiquitous L.12.12 Polo Shirt, utilising state-of-the-art technology to craft it from breathable cotton known as petit piqué. To this day the Polo Shirt remains an icon of the brand, synonymous with quality and style.

Inspired by the legacy of René and the LACOSTE tradition of innovation, the story lives on through the Legends footwear concept that unites 12 contemporary Legends to pay homage to the great man and the iconic L.12.12 Polo.

Fusing the collection together, each shoe has a tongue crafted from petit piqué cotton, incorporating a woven LACOSTE-branded tab finished with a mother-of-pearl button, referencing the intricate detailing found on the L.12.12 Polo. The 12 designs reflect the
broadly diverse personalities and creative talents of each of the contributors, and confirm their legendary status as the foremost trend-setters and opinion-leaders from across the globe.

Legends is launched in style at a special event at Berlin hotspot Stadtbad, featuring DJ sets and performances from the collaborators themselves. In the build up to the global retail launch, news, updates and exclusive content from collaborators will be posted on
www.24teeth.com, the LACOSTE website devoted to footwear collections.

Lacoste Legends Launch Party.

The 12 designs go on sale with selected global distribution on 12.12 - the 12th December 2010.